Samuel LeGresley, our Communications and Outreach Coordinator, walks you through our refreshed PWA identity. Read on to find out more about his inspiration from the past logo and more.

Welcome to our new identity! For our 25 years, we decided to refresh our traditional watershed droplet into a new logo. I was asked to redesign it as part of my work here.

Before

After

As you can see, we have kept the former logo’s spirit, yet softened the colors and made them more vibrant, in tone with our watershed’s ecosystems and today’s design styles.

Our 25th anniversary logo aims to celebrate our 25 years of incorporation! Read our Executive Director Kelsey’s blog to find out more about our intentions going onto our anniversary.

To finish this showcase, here is a more detailed overview of our characteristic icon and its meaning!

Have a great start to your year!

Samuel LeGresley