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Job Opportunity: Communications and Outreach Leader

The Petitcodiac Watershed Alliance (PWA) is a registered environmental charity that restores and protects the ecological services of the water systems that flow into the Shepody Bay through science-based research, action, and public outreach. Currently celebrating our 25th year of incorporation, we have a strong history of impact in the region and are looking forward with renewed energy toward our next chapters as an organization. For more information about the Petitcodiac Watershed Alliance, please visit our website.

We are currently seeking a motivated Communications and Outreach Leader to coordinate and implement PWA communication and outreach activities, with the goal of telling our story and shaping how we engage and inspire the public and our partners.

This is a full-time position starting at $20/hour based on experience plus benefits based out of our vibrant downtown Moncton office with flexible schedule and location when work responsibilities allow. This contract goes until the end of March 2024, with the intention of extending pending funding approvals. Candidates must be eligible to work in Canada to apply.

Applicants are encouraged to apply as soon as possible but no later than September 13th, 2023 by sending their resume and cover letter to

Position Overview:

Using various media to reach, engage, and influence audiences, the Communications and Outreach Leader will amplify our cause and foster a deeper appreciation of the Petitcodiac Watershed among the public and partners. The role involves working closely with other PWA staff in a supportive and team-oriented setting to coordinate and implement outreach, communications, and engagement/marketing activities of the organization. The Communications & Outreach Leader will be engaged with and learn about a variety of environmental topics through this position.

Specific responsibilities can include:

Education and Outreach

  • Take a leadership role in communications and outreach planning, strategy, and delivery including social media and newsletter, and keep communications plans up to date.
  • Collaborate with other staff on developing and implementing effective means to increase engagement and participation in the organization, support fundraising activities, and other activities to achieve organizational goals and deliverables.
  • Participate in the creation and delivery of education and outreach materials and actions in accordance with communications plans, PWA branding document, and funder requirements. This includes bilingual booklets, posters, brochures, social media graphics, educational resources, project signage, and others.
  • Draft media releases for our projects and activities.
  • Seek out and host tables, events, and opportunities for presentations to promote ways to get involved with the PWA and increase public education on environmental topics relevant to our watershed.
  • Updating of the PWA’s website including content development and uploading of content.

 Project Coordination

  • Program delivery ensuring that appropriate scientific rigor is reflected in all of the PWA’s activities.
  • Keep all documents and workplans up to date and organized.
  • Support other PWA staff with the coordination of volunteer and workshop events.

 Field Work

  • Assisting in field work to support PWA team members, stay informed on PWA projects, and collect photos/video content to report on the PWA’s activities in our communications.
  • Field work can occur in a variety of weather conditions (rain, heat, cold) and terrain (forest, wetland, streams).
    • Examples: Physical restoration work (debris removal, tree planting, green infrastructure installation, etc.), water quality monitoring using a variety of scientific field and lab equipment, invasive species monitoring and remediation, fish habitat and watercourse connectivity assessments, native plant propagation and planting, agricultural climate data collection, etc.



  • A relevant post-secondary degree, diploma, or certificate in a relevant field such as but not limited to communications, leadership, environmental studies, event planning, graphic design, or other degree with relevant communications experience.
  • Experience and/or education in environmental management is considered an asset.


  • Excellent written and verbal communication skills.
  • Experience drafting and publishing social media content for an organization.
  • Experience with graphic design and video editing.
  • Passion for and understanding of environmental topics.
  • Sociable and comfortable working with the public.
  • Organized and able to meet project objectives within deadlines and budgets, ability to prioritize tasks.
  • Able to work both independently and as a collaborative team member.
  • Possess the ability to communicate appropriately and represent the PWA at meetings and other functions.
  • Possess strong skills in Microsoft office, WordPress, Canva, Adobe, or similar products.
  • Experience working in community-based/non-profit organizations and/or delivering scientific projects.
  • Good conflict resolution skills.
  • Responsible, accountable, reliable, organized, and efficient.
  • Effective problem solver and strategic thinker.
  • Eagerness to grow and learn.
  • Bilingualism is considered a strong asset in this role.

Don’t meet every single requirement? Studies have shown that women, racialized, or marginalized individuals are less likely to apply to jobs unless they meet every single qualification. At the Petitcodiac Watershed Alliance we strive to build a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.